As a generalist at heart, I got into product design because I realized this was a sector where I could pursue interests in art, business, psychology, and engineering. Subsequently, I've worked on a range of problem areas—including education, productivity, commerce, and social media and I have learned (and I’m still learning) to solve complex growth problems quickly across a diverse range of disciplines.
My journey in UX design started back in 2019 when I came across a post on Instagram that talked about the principles of design. My inquisitiveness directed me to Reddit, then Coursera where I enrolled in an online course that sparked my interest and the rest as they say, is history.
My background in mathematics helped me a lot in my journey as it taught me to appreciate the beauty of following guidelines and designing accurately proportioned layouts.
Fast-forward to today and I’ve had the privilege of working at Lingush - an AR learning solution for kids and currently at LabLamb Works↗ as a Product Designer. My main focus nowadays is on simplifying complex problems and creating responsive and accessible digital products for the company and its clients around the world. I believe good design should be simple and clear with a focus on the right questions. It should be the careful intersection of problem-solving, visual creativity and growth strategy.
Generally, I enjoy meeting and interacting with new people as well as working together with different individuals on projects, and I'm 100% sure I'd want to meet you. When I am not working or saving the world, you could always find me buried in books, going haywire on CODM, eating or working out.
Leading the design vision for the AirHub social app, collaborating with the engineering team and contributing to product strategy and decision-making.
Successfully implemented the product design system, designed UIs, interaction flows, and a website for the AirHub social app (Android and iOS).
Leading end-to-end design projects across diverse industries, collaborating closely with stakeholders to transform business objectives into impactful products.
Effectively translating client needs into successful product executions, creating impactful web experiences, marketing materials, and branding identities that aligned with stakeholder objectives.
Helping to allocate development resources by prioritizing a balance of user problems and business goals.
Product Design intern @ MyDos Tech (Lingush)
Sep 2021 - Dec 2021
Collaborated with designers, engineers, and project managers to help build Lingush, an AR-based learning platform that enhances learning for kids.
Developed detailed flows, wireframes, and medium fidelity prototypes, and worked on the UI.
Led and conducted user research to identify design solutions that would drive growth and meet product goals in preparation for the mobile app beta launch.
Product Designer @ Mobel Yummies
Feb 2020 - Jun 2021
Led the creation of a food app that increased the company's digital footprint by 20% and profit margin by 50%.
Conducted user research to identify the features most important to users.
Employed competitive auditing to identify key market differentiators and implemented innovative features that surpassed competitors. This resulted in a 30% increase in user engagement.
Facilitated cross-functional collaboration with stakeholders to ensure project objectives aligned with the company's overarching vision.
Graphic Designer @ The Bug Magazine
Jul 2016 - Oct 2016
Created promotional materials and design layouts which helped in representing the company's brand while working collaboratively with other designers to provide relevant content for the company.
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